MailerLite tells you who opened. GrowStoke tells you who to message, what to say, and moves fans up the ladder as they buy — with email, text, and a two-way inbox in one tool.
A fan’s stage is what they’ve bought or pre-saved. Their heat is how recently they’ve engaged. Together they tell you exactly who to message this week.
Follower → Fan → Superfan, set by what fans actually buy — or by what you know about them.
Every fan has a stage (on the list, bought once, bought twice+) and a heat (hot, warm, cold). Nine boxes, each with a play.
Write once, send to everyone or to exactly the fans who should hear it.
A simple block editor for email: image, heading, text, button. Pick who gets it (a tag, a stage, a heat, who opened last time), send a test to yourself, then send now or schedule it. Text campaigns come with SMS.
“Summer Fest 2027”, “bought merch”, “West Coast” — group fans any way you think about them.
Tag fans by hand, on import, or automatically. Save a filter as a segment and send to it in one click.
Fans text back. You answer from one place — photos included.
Replies to your GrowStoke number show up in a stream, matched to the fan. Answer personally; every reply counts as activity.
Welcome sequence, download follow-up, birthday note — set it once.
A welcome email the moment a fan joins, and follow-ups days later, built in the same editor as campaigns. Runs while you’re busy. Triggers: signup, purchase, tag added, birthday.
Exclusive merch, a limited run, early tickets, a bonus track — for the people already on your list.
A countdown page your fans RSVP to, plus a “first dibs” email to everyone, your superfans only, or your most engaged fans. When it goes live the page flips to your link and everyone who RSVP’d hears first. Fans who feel like insiders come back and bring friends.
New song coming? Ask the fans you already have to pre-save or pre-order it, and watch them climb from Follower to Fan.
Creates your pre-save page plus an email to your list (everyone, your superfans, or your most engaged fans) for you to check and send. Every fan who pre-saves or pre-orders moves up a notch on the ladder, and on release day the song is already in their library.
Superfans get every drop and presale 24 hours before everyone else. Automatically.
Give your best fans a reason to be your best fans. Presales and drops go to Superfans first, then Fans, then everyone.
Mark a sale at the table or the counter, or import your Shopify/Square orders.
Purchases move fans up the ladder on their own. Shopify, Square, and Bandcamp connections are coming; CSV import and one-click “mark as bought” work today.
“41 fans within 30 miles of Nashville haven’t heard from you in 60 days.”
Pick an event. GrowStoke finds the fans nearby who’ve gone quiet and drafts the message.
Every Monday: three things to do this week to move fans up.
AI looks at your ladder, your events, and your last sends, and suggests the segment, the message, and the timing.
“Coming soon” means it’s being built now. “Planned” means it’s on the list. We’d rather tell you than surprise you.
Import from MailerLite, Mailchimp or TextMyGuests in one drag and see your ladder in five minutes.
Get started free